I could start with my backround, namely eight years of experience in the marketing field including media, a creative agency and the client side too.
However, I would like you to meet the whole me behind the marketing role first.
When it comes to topics preferences I’m flexible. Close to my heart, a yogi heart (yes! I’m registered Yoga Teacher too 🙂 ), are those that spark passion, address ecological issues, greater good, and wellbeing. At the same time, I believe in data and insights they can provide, thus data are an innate part of my work.
In collaboration with Dataconcept I catered for many clients, e.g.: Raiffeisen bank, Telekom, Royal Palace*****, Neseda. I created continuous newsletters, social media content, content for websites and various advertising.
In Medirex I was in charge of blog section setting and regular articles in cooperation with doctors. The main purpose was education in health topic. All efforts were based on results of SEO analysis to gain organic visitors too. Moreover, content was disseminated through direct and social communication.
At HB Reavis, I took on the role of CW and PR Specialist on the corporate level and cooperated with numerous departments. I created the office wellbeing subpage, PR articles and blogs. I also took care of introductory articles on flexible offices Qubes.
On top of that, I lead international online newsroom for journalists and rolled it out with local marketing managers across four countries.
Now, let’s talk more on a project lead note. As an account manager for one of the most renowned creative agencies in Slovakia, MADE BY VACULIK, I jumped into a role where I was using multiple skills at once and became an expert at plate-spinning and account management.
I collaborated closely with marketing managers from Tatrabanka, the most innovative bank in Slovakia, and Tatrakon, a Slovak canned food producer. For Tatrakon, I took the lead on multiple online campaigns including video productions for flagship product Morcadella. I had many encounters with offline marketing from a redesign of a whole array of products to the design of booths and packages.
Last but not least, during my university years, I took on an exciting challenge – to write for the international section of SME, a major Slovak broadsheet paper. This was a crucial time, when I discovered my passion for writing. Eager to know even more? You can see all my Slovak-language articles on my profile or reach out.
